AN (Aramitama & Nigimitama)*

This is a project that aims to design and create products by collaborating with local businesses in Ise City.

*In Shintoism, gods express their power through two differing characteristics of spirit, one being Aramitama,
which expresses the active part of their power, and the other being Nigimitama, which expresses their calmness
and grace. By combining these two words, we named our project, “AN” since our intention was to integrate
two different aspects of something in order to create something more powerful and amusing.